SEO Has Gone Social
Search engine optimization is not dead. It is alive and well; it has just gone social like nearly everything else. Social media has come to be a dominant force in everyday life, including marketing and business. Attaining SEO success now depends in large part on the social capital of your content.
Although keyword research still matters, content writers should focus on creating highly shareable content first and foremost. Every time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it receives a stamp of approval—boosting its reach, increasing website traffic, enhancing SEO, and inciting greater lead generation and conversion.
