The Power of Branding

Mar 7, 2013   //   by Mike   //   Latest News  //  Comments Off on The Power of Branding

When we think of going on vacation, or maybe traveling just for the fun of it,  what brand comes to mind? When we mention let’s go to “Anaheim” does Disney come to mind before anything else? Mickey Mouse? “Orlando” – what comes to mind? The power of the magic brand of Harry Potter. When in New York it’s the Plaza, right? How many times has that hotel appeared on TV? I don’t suppose that the Candle Stick Inn located in Nantucket comes to mind? No branding there. How is it that these branded icons have such staying power? Is it pure genius or just luck? Perhaps a bit of both. Nobody in the hotel business request a box of tissue for the rooms, they will (99%) say “room 234 needs a box of Kleenex” regardless of the brand of tissue being delivered to room 234. That is powerful branding. When thinking of a hotel chain the same comes to mind, Hilton, Westin, Marriott, and so on. They are recognized branded names of the industry. Perhaps the most recognizable one (Holiday Inn) so when we are assigned to a new property, let’s say a major hotel yet to determined flag. How do we go about choosing the right one? What measure do we use? Do we want a flag? Why do we choose one over the other?

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