I’m sorry… Your content stinks
You might’ve seen Bite’s crusade to ‘stop content pollution‘. It’s a thing we’re doing to encourage companies to stop spewing out insipid, overly-messaged, relentlessly-search-optimised stuff for the benefit of marketers […]
Read moreSEO Has Gone Social
Search engine optimization is not dead. It is alive and well; it has just gone social like nearly everything else. Social media has come to be a dominant force in everyday […]
Read moreThe 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand
There’s no secret formula to successfully engaging with your audience on social media, but applying ‘The 80/20 Rule’ should always be a big part of your social media strategy. It […]
Read moreWorst Golf Commercial Ever Created Is Actually Quite Brilliant
Mike here might be a marketing genius, and perhaps he has this whole Internet figured out better than Mark Zuckerberg. There is one thing that isn’t open for conjecture or debate: […]
Read morePaid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study
Paid media is great for driving awareness and makes a promise to a consumer, but owned media is the vehicle by which to deliver against those promises. So says the […]
Read moreGoogle to Sell Users’ Endorsements
Those long-forgotten posts on social networks, from the pasta someone photographed to the rant about her dentist, are forgotten no more. Social networks want to make them easier to find, […]
Read moreWhat is your New Year’s marketing resolution?
It’s now the New Year, usually a time where most of us stop for a bit of reflection and set some resolutions. If you don’t already do this, you should […]
Read moreGood golf marketing gone bad
We use the term “marketing” very loosely nowadays and the real definition of “marketing” tends to get lost at times. It’s such a broad term which can mean so many […]
Read moreThe basics of marketing your club
The term “marketing” is used very loosely nowadays and the real definition of “marketing” tends to get lost much of the time. It’s such a broad term which covers many […]
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