Browsing articles in "Uncategorized"

I’m sorry… Your content stinks

Apr 3, 2014   //   by Mike   //   Uncategorized  //  Comments Off on I’m sorry… Your content stinks

You might’ve seen Bite’s crusade to ‘stop content pollution‘. It’s a thing we’re doing to encourage companies to stop spewing out insipid, overly-messaged, relentlessly-search-optimised stuff for the benefit of marketers […]

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SEO Has Gone Social

Feb 19, 2014   //   by Mike   //   Uncategorized  //  Comments Off on SEO Has Gone Social

Search engine optimization is not dead.  It is alive and well; it has just gone social like nearly everything else.  Social media has come to be a dominant force in everyday […]

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The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand

Dec 23, 2013   //   by Mike   //   Uncategorized  //  Comments Off on The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand

There’s no secret formula to successfully engaging with your audience on social media, but applying ‘The 80/20 Rule’ should always be a big part of your social media strategy. It […]

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Worst Golf Commercial Ever Created Is Actually Quite Brilliant

Dec 4, 2013   //   by Mike   //   Uncategorized  //  Comments Off on Worst Golf Commercial Ever Created Is Actually Quite Brilliant

Mike here might be a marketing genius, and perhaps he has this whole Internet figured out better than Mark Zuckerberg. There is one thing that isn’t open for conjecture or debate: […]

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Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

Oct 21, 2013   //   by Mike   //   Uncategorized  //  Comments Off on Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

Paid media is great for driving awareness and makes a promise to a consumer, but owned media is the vehicle by which to deliver against those promises. So says the […]

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Google to Sell Users’ Endorsements

Oct 21, 2013   //   by Mike   //   Uncategorized  //  Comments Off on Google to Sell Users’ Endorsements

Those long-forgotten posts on social networks, from the pasta someone photographed to the rant about her dentist, are forgotten no more. Social networks want to make them easier to find, […]

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What is your New Year’s marketing resolution?

Apr 16, 2013   //   by Mike   //   Latest News, Uncategorized  //  Comments Off on What is your New Year’s marketing resolution?

It’s now the New Year, usually a time where most of us stop for a bit of reflection and set some resolutions. If you don’t already do this, you should […]

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Good golf marketing gone bad

Mar 7, 2013   //   by Mike   //   Uncategorized  //  Comments Off on Good golf marketing gone bad

We use the term “marketing” very loosely nowadays and the real definition of “marketing” tends to get lost at times. It’s such a broad term which can mean so many […]

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The basics of marketing your club

Feb 28, 2013   //   by Mike   //   Uncategorized  //  Comments Off on The basics of marketing your club

The term “marketing” is used very loosely nowadays and the real definition of “marketing” tends to get lost much of the time. It’s such a broad term which covers many […]

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