How to Take Social Media Offline – And Why!
Whether you were a Facebook pioneer or whether you just started to intensify your (business) engagement on Social Media platforms – you might have noticed a few things lately: It’s […]
Read moreThe Power of Branding
When we think of going on vacation, or maybe traveling just for the fun of it, what brand comes to mind? When we mention let’s go to “Anaheim” does Disney […]
Read moreVideo golf more popular than ‘real’ golf, study shows
Some interesting new research released from the US on a very good potential new golfer market segment- video “gamers”. It fits in perfectly to the golfer segments identified in this […]
Read moreThe power of social media and online forums
We all have heard about Social Media and how powerful it is supposed to be. How many of us really get it? Why is it do powerful? Ive been fortunate […]
Read moreIn a “Content Everywhere” World, Golfers’ Media Preferences Show Specialization
Core Golfers’ Preference of Media Type Shows Differences Driven by Subject Matter Content is king. But today’s world could easily be viewed as one with too much content. Prior to […]
Read moreSocial Media, Customer Relevance and the Explosion of Big Data: A Formula for Driving Customer Engagement and ROI
The emergence of digital media has ushered in a new era of social sharing with active participation from businesses and their stakeholders. This ever-evolving technology has brought about changes in […]
Read moreFirst full service golf marketing business launches in Australasia
Golf Industry Central has launched its specialist golf marketing arm, Golf Marketing Central, expanding its marketing services to claim the title of the only full service golf marketing company in […]
Read moreMembership growth: Provide a shoe that fits
We are all aware that golfing membership numbers have been in a steady decline at most clubs around the country – a trend that is a great worry to the […]
Read moreThe customer is always right…. well, almost always…
No matter how hard we try, we are bound to receive complaints about our facility, service, products or management style. The human factor plays a major part in this occurring, […]
Read moreThe basics of marketing your club
The term “marketing” is used very loosely nowadays and the real definition of “marketing” tends to get lost much of the time. It’s such a broad term which covers many […]
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