Browsing articles in "Latest News"

How to Take Social Media Offline – And Why!

Mar 7, 2013   //   by Mike   //   Latest News  //  Comments Off on How to Take Social Media Offline – And Why!

Whether you were a Facebook pioneer or whether you just started to intensify your (business) engagement on Social Media platforms – you might have noticed a few things lately: It’s […]

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The Power of Branding

Mar 7, 2013   //   by Mike   //   Latest News  //  Comments Off on The Power of Branding

When we think of going on vacation, or maybe traveling just for the fun of it,  what brand comes to mind? When we mention let’s go to “Anaheim” does Disney […]

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Video golf more popular than ‘real’ golf, study shows

Mar 7, 2013   //   by Mike   //   Latest News  //  Comments Off on Video golf more popular than ‘real’ golf, study shows

Some interesting new research released from the US on a very good potential new golfer market segment- video “gamers”. It fits in perfectly to the golfer segments identified in this […]

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The power of social media and online forums

Mar 7, 2013   //   by Mike   //   Latest News  //  Comments Off on The power of social media and online forums

We all have heard about Social Media and how powerful it is supposed to be. How many of us really get it? Why is it do powerful? Ive been fortunate […]

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In a “Content Everywhere” World, Golfers’ Media Preferences Show Specialization

Mar 5, 2013   //   by Mike   //   Latest News  //  Comments Off on In a “Content Everywhere” World, Golfers’ Media Preferences Show Specialization

Core Golfers’ Preference of Media Type Shows Differences Driven by Subject Matter Content is king.  But today’s world could easily be viewed as one with too much content.  Prior to […]

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Social Media, Customer Relevance and the Explosion of Big Data: A Formula for Driving Customer Engagement and ROI

Mar 4, 2013   //   by Mike   //   Latest News  //  Comments Off on Social Media, Customer Relevance and the Explosion of Big Data: A Formula for Driving Customer Engagement and ROI

The emergence of digital media has ushered in a new era of social sharing with active participation from businesses and their stakeholders. This ever-evolving technology has brought about changes in […]

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First full service golf marketing business launches in Australasia

Feb 28, 2013   //   by Mike   //   Latest News  //  Comments Off on First full service golf marketing business launches in Australasia

Golf Industry Central has launched its specialist golf marketing arm, Golf Marketing Central, expanding its marketing services to claim the title of the only full service golf marketing company in […]

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Membership growth: Provide a shoe that fits

Feb 28, 2013   //   by Mike   //   Latest News  //  Comments Off on Membership growth: Provide a shoe that fits

We are all aware that golfing membership numbers have been in a steady decline at most clubs around the country – a trend that is a great worry to the […]

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The customer is always right…. well, almost always…

Feb 28, 2013   //   by Mike   //   Latest News  //  Comments Off on The customer is always right…. well, almost always…

No matter how hard we try, we are bound to receive complaints about our facility, service, products or management style. The human factor plays a major part in this occurring, […]

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The basics of marketing your club

Feb 28, 2013   //   by Mike   //   Latest News  //  Comments Off on The basics of marketing your club

The term “marketing” is used very loosely nowadays and the real definition of “marketing” tends to get lost much of the time. It’s such a broad term which covers many […]

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