Browsing articles in "Latest News"

Why Customer Reviews Trump Social-Media Marketing

May 5, 2013   //   by Mike   //   Latest News  //  Comments Off on Why Customer Reviews Trump Social-Media Marketing

Sometimes, it seems like it’s all social, all the time. But are companies really getting everything they need from the social-media conversation? Absolutely not. There’s ample customer engagement in the […]

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How to connect your members so they stay longer

Apr 26, 2013   //   by Mike   //   Latest News  //  Comments Off on How to connect your members so they stay longer

Member retention is always a hot topic in the golf industry as we are seeing a continued reduction in total members annually, along with a drop in the frequency of member play. […]

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What Women Want – It’s all in the details

Apr 26, 2013   //   by Mike   //   Latest News  //  Comments Off on What Women Want – It’s all in the details

A big part of our market base that always seems to get overlooked is the female golfer. Golf has generally been male dominated over the years, but times have been […]

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What is your New Year’s marketing resolution?

Apr 16, 2013   //   by Mike   //   Latest News, Uncategorized  //  Comments Off on What is your New Year’s marketing resolution?

It’s now the New Year, usually a time where most of us stop for a bit of reflection and set some resolutions. If you don’t already do this, you should […]

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Take a chance and do something radical

Apr 16, 2013   //   by Mike   //   Latest News  //  Comments Off on Take a chance and do something radical

A recent story about the golf equipment manufacturer TaylorMade-adidas’s recent strong operational performance really captured some of my thoughts on our golf industry as a whole and the challenges that face all […]

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5 easy ways to increase range revenue

Apr 16, 2013   //   by Mike   //   Latest News  //  Comments Off on 5 easy ways to increase range revenue

If you reviewed the practice area operation at your club in Return on Investment (ROI) terms, this expansive area being used would most likely be the biggest waste of money. (Locker […]

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The Importance Of Local SEO

Apr 9, 2013   //   by Mike   //   Latest News  //  Comments Off on The Importance Of Local SEO

The old adage “think global, act local” is especially relevant when it comes to search. The internet might be an international playing field, but geography remains a powerful catalyst for […]

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Engagement Advertising: The Future Of Brand Advertising?

Apr 7, 2013   //   by Mike   //   Latest News  //  Comments Off on Engagement Advertising: The Future Of Brand Advertising?

In many ways modern advertising has come a long way since tobacco companies first introduced modern techniques in the 1920s to create mass demand to match the new mass production […]

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Golf clubs taking the initiative – Unique selling points (USP)

Apr 4, 2013   //   by Mike   //   Latest News  //  Comments Off on Golf clubs taking the initiative – Unique selling points (USP)

In this new featured section, Golf Industry Central               will highlight some great marketing successes that have been done by local operators in our region. We’ve been […]

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Marketing and Communication: First Tee Time

Apr 4, 2013   //   by Mike   //   Latest News  //  Comments Off on Marketing and Communication: First Tee Time

It may seem tough for an already busy manager to find a few extra hours each week to spend on the first tee welcoming players to their facility. You would be surprised […]

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