Browsing articles in "Latest News"

How to Choose the Right Type of Facebook Contest

Jul 3, 2013   //   by Mike   //   Latest News  //  Comments Off on How to Choose the Right Type of Facebook Contest

Are you thinking of launching a Facebook contest or giveaway? Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your existing fan base? How can you be sure the type […]

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3 Rules For Optimising Your Website

Jun 4, 2013   //   by Mike   //   Latest News  //  Comments Off on 3 Rules For Optimising Your Website

Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the […]

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How to improve your service “touch points”

May 19, 2013   //   by Mike   //   Latest News  //  Comments Off on How to improve your service “touch points”

How to improve your service “touch-points” To be considered a facility with “good service” you must really provide consistent, not just occasional, good service throughout all areas of the operation […]

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Cashed up kids worth $1.5bil – why aren’t they golfing!

May 19, 2013   //   by Mike   //   Latest News  //  Comments Off on Cashed up kids worth $1.5bil – why aren’t they golfing!

A recent story in a the Herald Sun reported that “cashed-up” Aussie kids are being handed more than $1.5 billion to spend on enjoying themselves every year. Are we in […]

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Is Scoopon good for golf?

May 15, 2013   //   by Mike   //   Latest News  //  Comments Off on Is Scoopon good for golf?

The recent craze of promoting limited availability “daily specials” (such as Scoopon), that seems to be happening around the country, has now come onto the shores of the golf industry here […]

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Six (almost) free ways to market to your golfers

May 15, 2013   //   by Mike   //   Latest News  //  Comments Off on Six (almost) free ways to market to your golfers

Many golf and sporting facilities are missing out on the basics of marketing products and services to their specific demographic target. Most facilities are primarily supported by a client base […]

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The First Law of Marketing: All Value is Subjective

May 15, 2013   //   by Mike   //   Latest News  //  Comments Off on The First Law of Marketing: All Value is Subjective

Now that we have examined the difference between the labor and subjective theories of value, we are ready to see how these two valuation techniques affect companies’ pricing policies. For all […]

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How Your Business Can Use the New Facebook Cover Photos

May 15, 2013   //   by Mike   //   Latest News  //  Comments Off on How Your Business Can Use the New Facebook Cover Photos

Are you familiar with the new Facebook cover photo rules?  You are now able to put calls to action and your website or address information in your Facebook cover photo, […]

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Hidden member benefits

May 7, 2013   //   by Mike   //   Latest News  //  Comments Off on Hidden member benefits

This story originally published in March 2009 issue Inside Social Golf Many golf clubs across the country are being hit hard by the changing economy and changing expectations of what it […]

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Why Video Is The Way Forward

May 7, 2013   //   by Mike   //   Latest News  //  Comments Off on Why Video Is The Way Forward

Research shows that online video is one of the fastest routes to conversions, customer engagement and clickthroughs. A January 2013 report by Econsultancy explored the relationship between savvy online video […]

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