How to Choose the Right Type of Facebook Contest
Are you thinking of launching a Facebook contest or giveaway? Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your existing fan base? How can you be sure the type […]
Read more3 Rules For Optimising Your Website
Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the […]
Read moreHow to improve your service “touch points”
How to improve your service “touch-points” To be considered a facility with “good service” you must really provide consistent, not just occasional, good service throughout all areas of the operation […]
Read moreCashed up kids worth $1.5bil – why aren’t they golfing!
A recent story in a the Herald Sun reported that “cashed-up” Aussie kids are being handed more than $1.5 billion to spend on enjoying themselves every year. Are we in […]
Read moreIs Scoopon good for golf?
The recent craze of promoting limited availability “daily specials” (such as Scoopon), that seems to be happening around the country, has now come onto the shores of the golf industry here […]
Read moreSix (almost) free ways to market to your golfers
Many golf and sporting facilities are missing out on the basics of marketing products and services to their specific demographic target. Most facilities are primarily supported by a client base […]
Read moreThe First Law of Marketing: All Value is Subjective
Now that we have examined the difference between the labor and subjective theories of value, we are ready to see how these two valuation techniques affect companies’ pricing policies. For all […]
Read moreHow Your Business Can Use the New Facebook Cover Photos
Are you familiar with the new Facebook cover photo rules? You are now able to put calls to action and your website or address information in your Facebook cover photo, […]
Read moreHidden member benefits
This story originally published in March 2009 issue Inside Social Golf Many golf clubs across the country are being hit hard by the changing economy and changing expectations of what it […]
Read moreWhy Video Is The Way Forward
Research shows that online video is one of the fastest routes to conversions, customer engagement and clickthroughs. A January 2013 report by Econsultancy explored the relationship between savvy online video […]
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