How to create an effective email marketing campaign
Email marketing is a cost-effective way to engage with your customers and build a brand following, but to do it right is a bit of an art form. Our guide […]
Read moreThe Growing Trend of Bleisure Travel
What do you get when more and more business travelers extend their stay at their destination for leisure purposes? Bleisure travel is the awful moniker coined to define what is undoubtedly a growing […]
Read moreFacebook Looks Beyond the Social Media Part of Its Business
Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role […]
Read moreThe Three Parts to Customer Satisfaction
The great thing about a tricycle is that it doesn’t tip over. Just ask any three-year old. The combination of three brings powerful balance – three legs of a stool, […]
Read moreWhat is bounce rate and why should you care about it?
Bounce rate is the percentage of visitors to your site that only visit one page on your site then leave. The average for most sites is between 40% and 60% […]
Read moreWhat you need to know about Google’s latest search changes
Every now and then Google updates its core PageRank and search algorithms and everything changes. As they work to create the best possible results and eliminate link farmers and spam, […]
Read moreFeedback: The Good, The Bad, The Delivery
How do you feel about feedback? Do you receive it from your manager? Do you give feedback to your staff, or your colleagues? We all feel different about feedback, because […]
Read moreThree Steps to Becoming a Thought Leader in Your Industry
Do you want your company to be seen as a thought leader in your industry? Are you B2B in a niche market and wondering if social media is relevant to […]
Read moreLaunching a Marketing Campaign? Ask these 3 Questions First
Ready for a secret? The three biggest marketing questions aren’t actually marketing questions. (Sorry to disappoint.) They’re actually business questions. And while they appear to be simple questions dressed in […]
Read moreGood Review, Bad Review, Why Can’t I Just Ignore Them All?
When ehotelier spoke to TripAdvisor’s Global Vice President of Sales Julio Bruno last week, his most important piece of advice to hoteliers was to reply to guests’ online reviews, whether […]
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