Browsing articles in "Latest News"

How to create an effective email marketing campaign

Nov 4, 2013   //   by Mike   //   Latest News  //  Comments Off on How to create an effective email marketing campaign

Email marketing is a cost-effective way to engage with your customers and build a brand following, but to do it right is a bit of an art form. Our guide […]

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The Growing Trend of Bleisure Travel

Oct 31, 2013   //   by Mike   //   Latest News  //  Comments Off on The Growing Trend of Bleisure Travel

What do you get when more and more business travelers extend their stay at their destination for leisure purposes? Bleisure travel is the awful moniker coined to define what is undoubtedly a growing […]

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Facebook Looks Beyond the Social Media Part of Its Business

Oct 28, 2013   //   by Mike   //   Latest News  //  Comments Off on Facebook Looks Beyond the Social Media Part of Its Business

Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role […]

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The Three Parts to Customer Satisfaction

Sep 28, 2013   //   by Mike   //   Latest News  //  Comments Off on The Three Parts to Customer Satisfaction

The great thing about a tricycle is that it doesn’t tip over. Just ask any three-year old. The combination of three brings powerful balance – three legs of a stool, […]

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What is bounce rate and why should you care about it?

Sep 6, 2013   //   by Mike   //   Latest News  //  Comments Off on What is bounce rate and why should you care about it?

Bounce rate is the percentage of visitors to your site that only visit one page on your site then leave. The average for most sites is between 40% and 60% […]

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What you need to know about Google’s latest search changes

Sep 2, 2013   //   by Mike   //   Latest News  //  Comments Off on What you need to know about Google’s latest search changes

Every now and then Google updates its core PageRank and search algorithms and everything changes. As they work to create the best possible results and eliminate link farmers and spam, […]

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Feedback: The Good, The Bad, The Delivery

Aug 3, 2013   //   by Mike   //   Latest News  //  Comments Off on Feedback: The Good, The Bad, The Delivery

How do you feel about feedback? Do you receive it from your manager? Do you give feedback to your staff, or your colleagues? We all feel different about feedback, because […]

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Three Steps to Becoming a Thought Leader in Your Industry

Jul 24, 2013   //   by Mike   //   Latest News  //  Comments Off on Three Steps to Becoming a Thought Leader in Your Industry

Do you want your company to be seen as a thought leader in your industry? Are you B2B in a niche market and wondering if social media is relevant to […]

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Launching a Marketing Campaign? Ask these 3 Questions First

Jul 3, 2013   //   by Mike   //   Latest News  //  Comments Off on Launching a Marketing Campaign? Ask these 3 Questions First

Ready for a secret? The three biggest marketing questions aren’t actually marketing questions. (Sorry to disappoint.) They’re actually business questions. And while they appear to be simple questions dressed in […]

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Good Review, Bad Review, Why Can’t I Just Ignore Them All?

Jul 3, 2013   //   by Mike   //   Latest News  //  Comments Off on Good Review, Bad Review, Why Can’t I Just Ignore Them All?

When ehotelier spoke to TripAdvisor’s Global Vice President of Sales Julio Bruno last week, his most important piece of advice to hoteliers was to reply to guests’ online reviews, whether […]

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