The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand

Dec 23, 2013   //   by Mike   //   Uncategorized  //  Comments Off on The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand

There’s no secret formula to successfully engaging with your audience on social media, but applying ‘The 80/20 Rule’ should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to promote your brand, and dedicate 80% to content that really interests your audience and engages them in conversations.

Don’t get me wrong, social media is definitely a large part of your marketing mix. But because people use social media to be social, they don’t want to be subjected to your online sales pitch. Always make it about building relationships, rather than annoying your audience with irrelevant content and boosting your own image.

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