65% of all email gets opened first on a mobile device

Jan 24, 2014   //   by Mike   //   Latest News  //  Comments Off on 65% of all email gets opened first on a mobile device

While composing email on mobile phones is still a tricky mire of text prediction and flawed virtual keyboards, email reading is quickly shifting away from the desktop.

According to data from the US Consumer Device Preference Report: Q4 2013from Movable Ink, way more than half of all email — a full 65 percent — is now being accessed via mobile devices in the U.S.

That’s up relatively steeply from just 61 percent for the third quarter of 2013.

Of the 65 percent of email that gets opened on mobile gadgets, smartphones take home the lion’s share of messages. Around 16 percent of messages get opened on tablets — up one percent quarter over quarter.

 

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