3 Rules For Optimising Your Website

Jun 4, 2013   //   by Mike   //   Latest News  //  Comments Off on 3 Rules For Optimising Your Website

Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the art of content placement represents a grey zone for business owners thanks to conflicting beliefs about the impact of user behaviour on conversions, leads and sales.

Put your user first

Users typically scan a screen from top to bottom, left to right – smart business owners should leverage this “F pattern” to arrange information across their website. Conduct a little user analysis to work out which pieces of data you’d like your customer to access first. Then, arrange the most critical information on the top-left section of the website and organise lower-priority pieces in decreasing order of importance.

If you make an effort to follow this visual hierarchy, it’s likely to reap big rewards in terms of clicks, conversions and sales. Just make sure you monitor changes in user behaviour – the best conversion strategy is one that’s responsive and highly engaged.

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