The Growing Trend of Bleisure Travel
What do you get when more and more business travelers extend their stay at their destination for leisure purposes? Bleisure travel is the awful moniker coined to define what is undoubtedly a growing […]
Read moreFacebook Looks Beyond the Social Media Part of Its Business
Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role […]
Read morePaid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study
Paid media is great for driving awareness and makes a promise to a consumer, but owned media is the vehicle by which to deliver against those promises. So says the […]
Read moreGoogle to Sell Users’ Endorsements
Those long-forgotten posts on social networks, from the pasta someone photographed to the rant about her dentist, are forgotten no more. Social networks want to make them easier to find, […]
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