Browsing articles from "March, 2013"
Video golf more popular than ‘real’ golf, study shows
Some interesting new research released from the US on a very good potential new golfer market segment- video “gamers”. It fits in perfectly to the golfer segments identified in this […]
Read moreThe power of social media and online forums
We all have heard about Social Media and how powerful it is supposed to be. How many of us really get it? Why is it do powerful? Ive been fortunate […]
Read moreIn a “Content Everywhere” World, Golfers’ Media Preferences Show Specialization
Core Golfers’ Preference of Media Type Shows Differences Driven by Subject Matter Content is king. But today’s world could easily be viewed as one with too much content. Prior to […]
Read moreSocial Media, Customer Relevance and the Explosion of Big Data: A Formula for Driving Customer Engagement and ROI
The emergence of digital media has ushered in a new era of social sharing with active participation from businesses and their stakeholders. This ever-evolving technology has brought about changes in […]
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